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In business, as in any other sphere of life, people are attracted to people they like.

So how to get someone to like you? Let’s face it, being lovable does not come easily to some of us and all of us have our moments!

Everyone wants to be listened to and appreciated. So if you can learn to become genuinely interested in the other person, doors open.

Some people may not seem so interesting, you say… yes, but we all have a story.

Let’s put this into a business context. Say you are the new manager in town working for a consulting company and seeking new contracts with the big players in town. Let’s say a mining town. Research who it is you need to see to get the contract. Then research what he likes to do in his spare time – what is he passionate about.

One mining town I lived in had a major focus on landsailing – yes, quite a unique hobby! However whether it be just going out and trying it for the day or joining the club if you genuinely are interested, this has created a bridge to open communication in a non-threatening way. All business is based on relationships. Relationships are based on common interests.

We have all met the young and brash newbies who join a new company or business council and want to promote themselves or sell their wares. They do not create the relationship they so desperately desire, then wonder why.

For many of us this is common sense, however if it is perhaps you could share your knowledge and mentor someone else!

An even better strategy than a common interest is to research what that person needs or wants then help them obtain it. I don’t say this to manipulate but as the inspirational Zig Ziglar teaches us ‘if you help enough others get what they want, you will get what you want.’

Success begins with being genuinely interested in others.