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Plan your business….

If you want to be successful in life – we need to have a business plan.

What happens if we don’t plan?

Have you ever just got into a car on a fine morning and just gone for a drive, unsure where you are headed. I have – at times I have ended up at the beach or the river, or occassionally with a friend even for an impulsive weekend away. This is great as a change and anyone who has ever done this I am sure appreciates time out to smell the roses and escape the busy-ness of our daily lives.

However for our lives or especially for our business we need to know where we are going to get there. This sounds simple yet many people go into business without a plan. They advertise in ways that they have seen others do and plod along hoping for the best or worse yet – starting and going with the flow literally until they are either flat out doing the business with no time to manage the business, or they make little or no money.

We need a plan.

In countries such as Australia and the United States there are numerous services available to help with this – some are listed on the Resource Page.

Even the most simple plan covers the basics:

What – What is your business? What are your products or services? What is your competitive edge?

When – When do you need to prepare your accounts? How often? Tax responsibilities… When do you plan to achieve your smaller – shorter term goals? When do you plan to achieve your longer term goals?

Where – Where are your premises? Where should you be advertising to suit your market?

Who – Who is your target market? Who are your competitors?

Why – Why are you in business? This is extremely important – the purposes – not only professional but personal. Without a vision the people perish. Without a vision for your business, it will more than likely disintegrate! Personal reasons must be visible. It does not matter what the goals are as long as you have an emotional connection to the purposes. This could be ’so my wife can come home to look after the kids.’ or ’so I can pay off my debts.’ or ’so I can buy that house I have been looking at for the last two years.’

How – policies, procedures, and the strategies for your business to succeed.

All plans should be reviewed regularly to see if they are working.

Read about successful role models. Even get a mentor.

Better business strategies – see video here

Use your head – not your heart in matters of business.

Hard core sales turns some people off and some people on. Internet marketing, as with network marketing, thrives on the hype and at the end of the presentation or ‘the close’ you think you are onto the next big thing and feel so blessed to be involved or feel like you are missing out if you walk away.

Confession… I admit… yes, on at least two occasions… we got caught up in it (oops – just remembered a 3rd then me alone, a 4th!!!)… such as signing up for internet coaching programs or buying turnkey businesses only to wonder soon after “OMG – what have we done?” Then the process of extricating ourselves from that decision. Thankfully there are some people who really do have no questions asked money back guarantees – these are the ones who often do deliver!

Lessons to be learned

1 Same day decision – don’t do it! If you are forced into a situation where you need to sign on the dotted line on the same day – don’t do it! Even if they offer you a money back guarantee, they sometimes are not worth the paper they are written on.

2 Like the people – Still use your head. How long will those people be around? If the program is really that reputable it will stand up to searches on the company or the people involved. Of course not much can be done if the company gets taken over or merges not long after however background searches may reveal that there is an offer on the table.

3 Mystery sales technique. It must work for some as many of the big companies do it. However so do some shoddy ones so if there is any hiding of the company, stand your ground and get the facts to do your background research.

Experiences, especially costly ones, do teach us lessons such as fools rush in! I do however wish that people would have more integrity and the team leaders or company executives would actually respect other people and come together more in partnership and use the strategies as guidelines rather than the only way to do business. Be flexible and respectful and honest then you can prosper in the short, medium and longer term.

Sleep on the decision before signing. Take time to research the company, the people and perhaps checking forums for feedback on the offer. and if you still want to go ahead and have exercised due diligence then great – go for it!

Recently we have joined and completed another program and love it. Why is it better?

1 The people are up front. They originally came highly recommended by many other reputable people and we know who we are dealing with.

2 Honour and integrity. They deliver on their promises. Basic transactions are honoured – you buy something and get it – it’s not rocket science!

3 Responding to queries in a timely manner and with professional wisdom.

4 Value for money. Paying more does not equate with better service.

Use your head (and not just your heart) in matters of business. Becoming successful in life, especially in business involves risk taking, being flexible and being discerning.